Last month the US Postal Service announced that they were developing their own line of designer clothing to be sold to the public starting sometime next year. The new line of clothing will be named “Rain Heat & Snow” and will be sold in department stores, not post offices. This is an attempt by the Postal Service to collect royalties on the clothing line without having to invest in manufacturing. Only men’s clothing will be available at the launch but there are plans to integrate women’s apparel into the line after the launch.

While I applaud the Postal Service for trying to make some money, this entire idea sounds a little bit wacky to me. And it got me to thinking about all of the other designer clothing opportunities that exist. The idea of attaching a designer label to capture the popularity of everyday objects is a brilliant money making scheme.

So what’s more popular that the Bible. After all, it is the best selling book of all time and is published in practically every language. A designer clothing line based on the Bible will be multi-cultural and instantly recognizable around the world. I know that there are a lot of clothing lines created to spread biblical knowledge and to show your allegiance to Christ. Just walk into any Christian bookseller today and you will see almost as many t-shirts and trinkets as you do books. But I’m not talking about t-shirts, I’m talking about a full blown line of clothing based on Biblical characters. And we don’t have to limit our imaginations to just clothing, there is also a great market for accessories as well.

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