And Why They Are Wrong!
There are many different reasons that churches are hesitant to create their own mobile application, however, here are the five most common
1. My members won’t use a mobile application.
I have actually heard this put several different ways, see if any of these sound familiar to you.
My people are not tech savvy enough to use a mobile application.
Most of my members don’t even have a smartphone.
My congregation really doesn’t care about these kind of things.
If you have heard statements about your congregation, or maybe even made them yourself, then take a look at the facts. According to research, over 50% of Americans now own a smartphone. And the mobile phone/tablet market is the largest growing segment in computers today. If you don’t get on board with the mobile revolution, you are going to be left behind. You may not think that your members aren’t that tech savvy but you might want to give them a little credit. Most smartphone users do understand how to download and use applications and by the end of this year more people are going to be accessing information via their phone or tablet than with their desktop computers.
Twenty years ago, your church would not have hesitated to place an ad in the Yellow Pages. The mobile application is today’s Yellow Pages. For the cost of a Yellow Page advertisement you can have your own mobile application delivering much more information to your members for an entire year.
Let me ask you another question? What segment of the population does your church have the hardest time attracting today? If your church is like all of the others in the world, then the answer is the 18 – 30 aged group. Now let me pose another question? When you spot a member of this hard to attract group, what do they all have in common? You got it, they are all walking around holding their smart phone. The smart phone for this aged group is like the American Express card for my generation. They don’t leave home without it!
Consider the mobile application a recruiting tool as well as an information hub for your current members. Someone in the Generation Y aged range will be much more willing to give your church a chance if you are on the cutting edge of technology. They want information, they want it now, and they want it in their hands on their smart phone. If you are truly interested in sharing your message to this generation, you must have a mobile strategy.